Launching 24: A Streetwear Brand Rooted in Bold Mindset

Launching 24: A Streetwear Brand Rooted in Bold MindsetLaunching 24: A Streetwear Brand Rooted in Bold Mindset

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Priscila Gimenez

• 13h

My birthday.

An idea.

And... a streetwear brand?

This year, I turn 24.

For a while, I kept thinking about everything I hadn't done yet. Not because I couldn't, but because I had convinced myself I couldn't.

That thought became the starting point for this project.

I started imagining 24 not as an age, but as a streetwear brand. A brand built around a mindset rather than a number. One that represents the moment you stop waiting for permission and start moving.

My first idea was to create a full commercial using Envato's AI tools. The AI generated exactly what I asked for, but the more I explored, the more I realized the real project wasn't the commercial—it was the identity behind it.

So I made a different creative decision. Instead of forcing the original concept, I stripped it back to a single campaign poster. That shift became my Human by Design moment.

AI helped me generate possibilities. But deciding what to keep, what to reject, what to simplify, and how to communicate the emotion behind the idea—that was the part only I could do.

24. It's not about the number. It's about the attitude.

Envato envatochallenge AI Content Creation Brand Design

Diana Vidovic

• 4h

Thanks for sharing your change in direction!

Révolté

pro

• Jul 7

Three designers.

One garment.

None of them talk to each other.

That's not a flaw in EXQUIS. That's the entire brand.

Check it out

Brand Design fashiondesigner Creative Direction

Great Designs

• Jul 8

Wow!

Lynksen Digital

pro

• Jul 7

How do you turn a brand mascot into a visual system people actually remember?

🐆 Our lynx represents sharp thinking, curiosity, and attention to detail. For this motion experiment, we pushed the mark into a softer, unexpected direction - rebuilding it with different textures.

Same identity, different emotion.

Which texture fits the Lynksen identity best - flowers, grass, or something else? 👇✨

Adobe After Effects Adobe Illustrator Figma Visual System Designer Brand Design Logo Design brandidentity

António Ribeiro

• Jul 7

I personally love the soft blue and white version the most. Nice to scale it into the brand campaign or ad video 😃

Dhyogo Gouveia

• Jul 7

When creating the identity for TATA Arquitetura, my goal wasn't just to design a logo, it was to translate the way Tata creates spaces.

Her work blends modern art, boho influences, and natural materials into environments that feel personal, warm, and full of character. I wanted the brand to express that same feeling.

The visual system was built around modular shapes that connect, separate, and recombine, just like the objects, textures, and elements that come together to shape an interior. Every piece has its own role, but together they create something unique.

This project is a reminder that the strongest identities don't simply decorate a business, they reflect the way it thinks, creates, and connects with people.