Pragya Bhutoria
Brand strategy, communication & AI-enabled content for brand
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Building Brands for Sustainable Growth
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Akaro stands for individuality, rebellion, and unapologetic self-expression. Inspired by the word "shape," Akaro challenges societal molds—celebrating misfits, rebels, and creators who carve their own path. Our accessories aren't just products—they're personality pieces. Every item is designed to be a bold extension of the self.
The Akaro logo reflects this spirit—an abstract form that symbolizes how everyone is different, yet equally powerful in their uniqueness.
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Created the brand identity for OnTheGo, a travel accessory brand built for modern explorers. The design captures the spirit of adventure and movement—appealing to travelers who seek experiences beyond the ordinary. The logo symbolizes motion and freedom, reflecting the brand’s core philosophy of chasing new horizons. From visual language to product styling, every element was crafted to resonate with a life in motion.
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BeOutlier: Crafting a Distinctive Brand Identity
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