Poppy Booth
Freelance copywriter creating impactful, insight-driven copy
Ready for work
Poppy is ready for their next project!
Content writing for a leading health brand
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🧱 A construction website reno 🧱
CSR, a major Australian building product seller, felt their website wasn't doing the heavy-lifting it needed to. Enter: me.
Guided by strategy and agreed messaging hierarchy, I rewrote the landing pages of multiple brands that fall under them, making each voice distinctive and ensuring all the technical information was included.
Now, it's clear, confident, and drives more clicks.
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🏡 A digital campaign for deposit bonds 🏡
Heard of deposit bonds? No, neither have a lot of people. That's why I was tasked with the challenge of creating an awareness campaign for Deposit Power, building their visibility and writing lines that stuck out in the saturated property space.
Partnered with an art director, we created a huge range of ads for a variety of platforms, having fun with the language and visuals to create something truly scroll-stopping.
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✨Some exciting recent work!✨
Recently, I worked on a huge project overhauling the course guides for Monash University's online offering.
From injecting the language with aspiration to embodying the global reputation of Monash, creating these guides alongside a designer was such a rewarding project.
The result? A beautiful guide built to inspire potential students - and a 57% increase in brochure downloads. What's not to love?
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Poppy Booth Portfolio 2025
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