Poppy Booth
Freelance copywriter creating impactful, insight-driven copy
Ready for work
Poppy is ready for their next project!
👾 Digital awareness campaign 👾
I loved working on this project, where I was tasked with writing the script for a range of awareness ads for Monash University's online courses. This is one of them, promoting their globally-recognised Computer Science course.
From...
🧱 A construction website reno 🧱
CSR, a major Australian building product seller, felt their website wasn't doing the heavy-lifting it needed to. Enter: me.
Guided by strategy and agreed messaging hierarchy, I rewrote the landing pages of multiple brands that fall under them,...
🏡 A digital campaign for deposit bonds 🏡
Heard of deposit bonds? No, neither have a lot of people. That's why I was tasked with the challenge of creating an awareness campaign for Deposit Power, building their visibility and writing lines that stuck out in the saturated...
✨Some exciting recent work!✨
Recently, I worked on a huge project overhauling the course guides for Monash University's online offering.
From injecting the language with aspiration to embodying the global reputation of Monash, creating these guides alongside a designer was such a...
