Paulo Madeira

Packlead is the Kakau Fonseca’s design leadership newsletter. I developed the full graphic system, including typography, color, and modular layouts for covers, sections, and social assets, so each edition feels cohesive, scalable, and instantly identifiable.

Macabacus Slidegen is a web-based product designed to generate financial presentation slides with AI. It supports the full workflow from inputting a brief and key assumptions to producing a structured deck, with controls for reviewing, editing, and regenerating presentations....

The MEIO blog project at Meiuca was an ESG-focused initiative designed to publish content with clarity and consistency. I contributed hands-on in Framer development alongside an incredible team, turning the design direction into a responsive, scalable site with reusable components and a solid foundation for growth.

At Alice, we elevated the company’s brand and product experience into a cohesive, scalable system. I helped define guidelines and visual standards, translated them into reusable assets and patterns, and supported the broader design team with consistent brand application across...