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At Alice, we elevated the company’s brand and product experience into a cohesive, scalable system. I helped define guidelines and visual standards, translated them into reusable assets and patterns, and supported the broader design team with consistent brand application across digital touchpoints. The result was a stronger, more unified experience that balanced craft, clarity, and speed of execution.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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SensorIA — Brand Direction
I've been exploring a different take on AI branding, instead of the usual dark, minimal AI branding, i went playful blur, light, texture, and a visual system that feels more human than machine.
Really nice direction. The soft gradients and blur give the AI brand a very human feel.
why is it so much harder to brand yourself than it is to brand a client?
I'm working on a MUCH needed rebrand for my own studio at the moment and the amount of second-guessing involved is genuinely shocking for someone who does this for a living. You're just so close to it! My studio is my baby, and I suppose it’s quite hard to assign a single five-colour palette to a baby…
That being said, I’m starting to really fall in love with the direction its moving towards and am so, so excited to share the final visual identity (including a new website!) once it’s finally ready. I’ve grown so much since I started two years ago, so I’m very much looking forward to having a brand that’s been caught up to speed.
Its so true, ahah!
BTW, just wanted to ask how to post like this, like a courousal style on contra, where you can swipe up the slides??
Creative for creative is not always easy, but at Goodword Agency we established a brand centered on narrative, strategy, and teamwork. The quill emerged as our guiding emblem, representing both artistry and purpose. This understanding influenced a dynamic visual framework rich in significance: intersecting shapes, directing arrows, and bespoke typography. Each element was crafted to evoke alignment, going beyond mere refinement.
Really like the thinking behind the quill as a guiding emblem. The narrative-driven approach to branding makes it feel much more meaningful.
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