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Paula Gibert
UX/UI designer creating thoughtful and scalable experiences.
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Paula is ready for their next project!
This project covered the UX/UI design of two medical devices for respiratory care: a hospital mechanical ventilator for ICU clinical staff, and the Alveo lung simulator, a training tool for healthcare professionals. Both interfaces needed to support monitoring, alert response, and real-time decision-making under time pressure, in environments with real-world constraints.
The UI had to comply with the clinical standard governing alarm hierarchy, color coding, and priority levels in hospital settings. Every decision, from typography to interaction patterns, was validated alongside medical experts and reviewed against certification requirements.
I worked as UX/UI Designer within a multidisciplinary team, building a component library of 170+ components and 700+ variants that served both products. The system was delivered in under 1.5 years and received outstanding feedback at industry trade shows, with both devices recognized as among the most innovative solutions in the market.
Deliverables: UI Design · Interaction Design · Design System · Component Library · Accessibility · High-Fidelity Prototyping · Development Handoff
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PartSpace is a German AI-powered procurement platform trusted by enterprise clients like Siemens, BMW, and Krones.
As part of a collaborative team, I took a strong initiative in shaping the creative direction through UI, driving the visual language that would define how PartSpace shows up digitally. My work spanned UX research, site architecture, wireframing, and mockups, while collaborating with the branding team on illustrations and imagery.
The goal was clear: a website that converts. Designed for multiple decision-makers — procurement managers, cost engineers, and C-level executives — each with different priorities but all needing to trust the product at a glance. Clean, precise, and built to generate leads.
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TRION is a German high-performance lithium battery manufacturer serving industries from marine and automotive to defence and energy storage. With a strong engineering identity but no cohesive digital presence, the challenge was translating German precision and technical credibility into a website designed to convert across multiple audiences and use cases.
As part of a collaborative team, the creative direction was driven through UI — shaping a visual language that communicates power, reliability, and German manufacturing excellence. The work covered UX research, site architecture, wireframing, and mockups, with close collaboration with the branding team on illustrations and imagery to create a bold, hardware-forward aesthetic.
Deliverables: UX Research · Site Architecture · Wireframing · UI Design · Creative Direction
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LOVEDIS connects startups with established SMEs for collaborative innovation in the Hessen region — deliberately positioning itself outside Berlin and Munich, in the part of Germany where most of the real economy actually runs.
The challenge wasn't just building a website. I had to design for two audiences with opposing needs — startups looking for industry access and fast pilots, enterprises looking for credible innovation partners — and make both feel equally at home from the same entry point.
As part of the Yumeda Studio team, I owned the UX end-to-end, from research through to handoff, with particular investment in the design system side. The token-based system I built here became the internal foundation for future projects at the studio, reducing handoff friction and speeding up delivery across the board.
Deliverables: UX Research · UX Design · UI Design · Design System · Information Architecture · Accessibility · Development Handoff
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Caspar Health is a German digital rehabilitation platform connecting clinics, doctors, therapists, and patients through certified aftercare programs. Trusted by 260+ clinics and 350,000+ patients, with 97% satisfaction — but none of that mattered if people couldn't figure out whether the platform was even for them.
At Yumeda Studio, we worked as a team of three designers in a fast-paced, constantly changing environment on the UX end-to-end of the B2B-facing website. One of the biggest challenges was designing for four distinct audiences — clinical institutions, doctors, therapists, and patients — each arriving with different questions and different levels of digital confidence.
The platform was content-heavy by nature so managing high information density through clear hierarchy and progressive disclosure wasn't just a design choice, it was a constraint that had to be solved from the beginning.
One of the trickiest parts was eligibility. Patients often couldn't tell if they qualified for a program, which caused drop-off before they even reached intake. We introduced a guided quiz system to solve this, alongside GDPR-compliant consent flows that felt like a natural part of the journey rather than a legal hurdle.
Deliverables: UX Research · UX Design · UI Design · Information Architecture · Accessibility · Multi-Audience Strategy · Development Handoff · Q&A
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Zalando and ADAN Impact partnered to run an accelerator program supporting Black-owned fashion brands — and needed a website to bring it to life. The foundation was already there: a site, a brand direction, and a creative language established by the team.
The work here was about extending it. Six brands selected for the program each got their own page — founder story, brand identity, editorial photography — plus a showcase section on the homepage. The challenge was doing justice to six very different brands while keeping everything coherent within an existing visual system.
Focused on visual design, UI, and interaction design, the goal was to make each brand feel seen and distinct, without breaking the experience that had already been carefully built.
Deliverables: Visual Design · UX/UI Design · Interaction Design
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Kiki is a German creator, founder, and author who built her community around the topics people don't usually talk about: mental health, body image and everyday taboos. She had a strong Instagram presence and a growing list of projects: a podcast, a book, a product line. What she needed was a place to bring it all together, beyond the feed.
At Yumeda Studio, I designed the website to feel like her — warm, direct, a little playful — while doing the job of a proper personal brand platform: showcasing her projects, telling her story, highlighting press appearances, and giving brands and agencies a clear way to get in touch.
Warm, earthy tones and hand-drawn doodles kept the design grounded and personal, making sure the site felt human and approachable. The about page was a key piece: I designed it to introduce Kiki on her own terms, not just as a content creator, but as someone with real projects and a real perspective.
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