LOVEDIS connects startups with established SMEs for collaborative innovation in the Hessen region — deliberately positioning itself outside Berlin and Munich, in the part of Germany where most of the real economy actually runs.

The challenge wasn't just building a website. I had to design for two audiences with opposing needs — startups looking for industry access and fast pilots, enterprises looking for credible innovation partners — and make both feel equally at home from the same entry point.

As part of the Yumeda Studio team, I owned the UX end-to-end, from research through to handoff, with particular investment in the design system side. The token-based system I built here became the internal foundation for future projects at the studio, reducing handoff friction and speeding up delivery across the board.

Deliverables: UX Research · UX Design · UI Design · Design System · Information Architecture · Accessibility · Development Handoff