What if a landing page let you experience a little of the product before you signed up? AI makes interactions easier to create. The human touch gives them a story, a purpose and a metaphor that feels alive. At parnii.de (https://www.parnii.de), we love building miniature versions of a product experience into its website. They can introduce visitors to the atmosphere of a service through something they can actually explore. Our approach starts with a core benefit or characteristic. We find a visual idea that expresses it, then develop the interaction so the message and the mechanics work together. This section, built in Wix Studio, is an example. The landing page introduces an online course in AI tools for content creators. Video editing is part of the curriculum, so we turned the section into a miniature editing interface. Scrolling forwards and backwards moves visitors through the sequence at their own pace. Several ideas come together in that one gesture: • The editing interface previews the creative environment students will work in. • A familiar scroll makes the experience easy to explore, supporting the course’s approachable feel. • Controlling the sequence makes “learn at your own pace” something visitors can experience directly. This is where storytelling and scrollytelling meet: the interaction carries part of the story. For us, the human touch lives in those connections. Choosing the right metaphor, giving it a meaningful role and making the details feel natural. We love this part of web design: finding an idea that brings a product to life, then letting people discover it through their own actions.

Victor Anferov

Web Designer & Fullstack Developer from parnii.de | Wix+Velo