Paola Martinez's Work | ContraWork by Paola Martinez
Paola Martinez

Paola Martinez

Creating modern, fully responsive digital experiences.

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Cover image for Veló Cafetería is a landing
Veló Cafetería is a landing page created as a fictional web development project for an Arab-inspired coffee shop looking to promote a special event and showcase its brand identity. The goal was to craft an engaging visual experience that combined an editorial aesthetic with clear, intuitive navigation. The design incorporates various sections—such as the main event promotion, schedule, ticket sales, featured products, blog posts, and a subscription form—while maintaining a consistent visual identity through a warm color palette, elegant typography, and large-format imagery.
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Cover image for Cyanotype Atelier is a conceptual
Cyanotype Atelier is a conceptual artisanal fashion brand that employs the cyanotype technique—a photographic process using sunlight and natural chemistry to create unique, one-of-a-kind garments. The challenge: To design a landing page that captured the brand’s artisanal and editorial ethos while maintaining a modern, intuitive, and visually cohesive shopping experience. The result: A clean, elegant, and distinctive landing page that reflects the brand's values ​​and facilitates user navigation without sacrificing visual personality.
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Cover image for Mockup of how I envision
Mockup of how I envision the Hünchen landing page 🍔💻 I drew inspiration from the retro vibe that defines their brand—a fun, modern personality with a strong visual identity. The goal was to translate that essence into a digital experience that connects with all kinds of audiences, while maintaining the distinctive style that makes them unique 🎨✨ I wanted the page to convey the same thing as their burgers: attitude, flavor, and a no-fuss vibe 😌🔥 If you’re ever in Morelia, I highly recommend them... they’re amazing 🤍🍗
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Cover image for Diseño de plataforma web que
Diseño de plataforma web que ayuda a usuarios a gestionar suscripciones mensuales, solucionando la pérdida de control sobre gastos recurrentes.
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