Paola Martinez
Creating modern, fully responsive digital experiences.
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Veló Cafetería is a landing page created as a fictional web development project for an Arab-inspired coffee shop looking to promote a special event and showcase its brand identity. The goal was to craft an engaging visual experience that combined an editorial aesthetic with clear, intuitive navigation.
The design incorporates various sections—such as the main event promotion, schedule, ticket sales, featured products, blog posts, and a subscription form—while maintaining a consistent visual identity through a warm color palette, elegant typography, and large-format imagery.
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Cyanotype Atelier is a conceptual artisanal fashion brand that employs the cyanotype technique—a photographic process using sunlight and natural chemistry to create unique, one-of-a-kind garments.
The challenge: To design a landing page that captured the brand’s artisanal and editorial ethos while maintaining a modern, intuitive, and visually cohesive shopping experience.
The result: A clean, elegant, and distinctive landing page that reflects the brand's values and facilitates user navigation without sacrificing visual personality.
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Mockup of how I envision the Hünchen landing page 🍔💻
I drew inspiration from the retro vibe that defines their brand—a fun, modern personality with a strong visual identity. The goal was to translate that essence into a digital experience that connects with all kinds of audiences, while maintaining the distinctive style that makes them unique 🎨✨
I wanted the page to convey the same thing as their burgers: attitude, flavor, and a no-fuss vibe 😌🔥
If you’re ever in Morelia, I highly recommend them... they’re amazing 🤍🍗
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Diseño de plataforma web que ayuda a usuarios a gestionar suscripciones mensuales, solucionando la pérdida de control sobre gastos recurrentes.
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Designed a UX/UI fintech mobile app focused on expense tracking and personal financial goals. The project includes 5 wireframes and a complete design system aimed at creating a simple, intuitive, and user-centered experience.
Key features include expense monitoring, goal-based budgeting, progress tracking, and accessible UI components. Created using Figma following UX research, wireframing, and mobile-first design principles.
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I designed a website concept in Figma for a fictional "happy brownies" brand, focusing on creating a fun, immersive experience with a strong visual personality.
The goal was for the site to convey a quirky, creative, and unique vibe from the very first moment; that’s why the experience begins with an 18+ age verification before granting access 👀
For this project, I worked on:
🎨 Visual direction and branding
🖥 Web design in Figma
✨ Visual hierarchy and interaction
🍫 Creative concept and user experience
I focused on creating an eye-catching yet easy-to-navigate interface, utilizing vibrant colors, dynamic elements, and an aesthetic inspired by modern brands with a distinct identity.
One of my objectives was to make the navigation feel more like stepping into a specific "mood" or brand universe, rather than just visiting an online store.
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