Pallab Borah
Helping founders build products that users love and business
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I catch myself doing this all the time.
I'll spend 30 minutes perfecting a button's color...
...and 30 seconds deciding where to place it.
The irony?
Placement usually matters more than appearance.
That's the idea behind Fitts's Law.
If an action is important, it shouldn't be...
Most people think design is about making things look beautiful.
I disagree.
Great design isn't decoration.
It's communication.
It's problem-solving.
It's trust.
It's clarity.
Every button, color, layout, and interaction should have a purpose.
Over the last 5+ years, I've worked...
One of the most expensive mistakes in product design is trying to be "different."
As designers, we're often encouraged to innovate.
But innovation doesn't always mean reinventing familiar patterns.
This is where Jakob's Law comes in:
Users spend most of their time using other...
Most people think great design is about making things look beautiful.
I think it's about solving the right problems.
Over the last 5+ years, working on products across healthcare, fintech, and startups, I've learned that successful products aren't built with trendy UI—they're...
Have you ever opened an app and spent 30 seconds deciding what to click?
That's not a user problem.
It's a design problem.
This is exactly what Hick's Law explains:
The more choices people have, the longer it takes them to make a decision.
As designers, we often think adding more...
