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Have you ever opened an app and spent 30 seconds deciding what to click?
That's not a user problem.
It's a design problem.
This is exactly what Hick's Law explains:
The more choices people have, the longer it takes them to make a decision.
As designers, we often think adding more options creates a better experience.
In reality, too many choices can lead to confusion, hesitation, and even abandonment.
Whether it's:
A cluttered navigation bar
A dashboard with dozens of actions
A checkout page full of distractions
Every extra decision increases cognitive load.
The best products don't overwhelm users with options they guide them toward the right one.
Sometimes, the most impactful design decision is knowing what to remove, not what to add.
💬 What's one app or website that you think does a great job of keeping choices simple?
#HicksLaw #UXDesign #ProductDesign #UIDesign #UserExperience #UXResearch #DesignThinking #InteractionDesign #DesignSystems #Figma #DigitalProducts #SaaS #StartupDesign #ProductStrategy #DesignEducation
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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A founder came to me recently with a brand that looked great. Clean logo, nice colors, solid packaging mockups. And it still wasn't converting.
This happens more than people think. Here's the pattern I keep seeing:
The identity was built around what the founder liked, not what the customer needed to feel to trust the brand and buy it
The visuals shifted from project to project — packaging, social, website all "on brand" in isolation, but with no system tying them together
There was no answer to the real question: why should someone choose this over the five other options next to it on the shelf
A logo isn't a brand. A brand is the reason someone picks you at $12 over the version next to it at $9.
That's why I always start with strategy before a single visual gets made — positioning, the customer's actual decision-making moment, what the brand needs to communicate to earn that pick. The identity and packaging come after, built to carry that answer through every touchpoint.
Most brands look good. Few actually sell. If yours is stuck in the first category, I'd love to help you get to the second — message me and let's talk about what's not landing.
Branding 😍
Every product starts with a choice.🚀
🎨 Custom or ⚡ Template.
One gives you complete flexibility.
The other gets you to market faster.
There isn't a wrong answer.
It all depends on what you're building.
Which would you choose? 👇
#Webflow #NoCode #WebDesign #ProductDesign #UXDesign #Startups #Freelancing #BuildInPublic
3 votes
Ends in 1d
People scroll fast, compare fast, and decide even faster.
Seven Second was built to help brands win attention in those critical moments. But its original identity lacked the clarity and distinction needed to communicate that value.
We repositioned the studio around one central idea: Make Every Second Count.
From the directional 7 mark to the high contrast visual system, every element was designed to capture attention, build trust, and move audiences toward action.
A brand built to perform from the first second.
Energetic colors and smooth experience both in animation and the visual curve. How creative >v<