Royal Canin - A Future

Royal Canin - A Future Built on Trust

For this Contra × Morphic challenge, I wanted to imagine a future that’s loud, chaotic, hyper-technological… and still deeply human.

In a cyberpunk world of flying cars, neon rain, and endless holograms, one thing remains unchanged: The care we give to those we love.

This 90+ second cinematic spec ad explores Royal Canin as a symbol of timeless quality, trusted nutrition that doesn’t need to shout to be chosen. Even in the future, authenticity and consistency still matter.

The focus wasn’t on selling a product, but on telling a story: Quiet moments, routine, trust, and emotional continuity inside a world that never slows down.