RETURN TO WHAT WORKS.
The concept: TALLO is a premium ritual skincare brand inspired by the ancestral use of beef tallow. My goal was to give this timeless ingredient a fresh, modern identity by pairing premium Wagyu tallow with botanicals like honey, lavender, and vanilla, while reimagining the products through a refined chrome packaging system.
Rather than designing just a website, I wanted to create a complete brand experience that felt authentic and launch-ready. From the visual identity and packaging to the ecommerce experience and storytelling, every detail was designed to position TALLO as a modern take on traditional skincare.
Built with Squarespace + Finish Layer: I used Block Transforms, Loop on Scroll, Float, Stacks, Font Uploads, and Block Animations to create dynamic layouts, subtle motion, and an editorial shopping experience that brings the brand to life.
Squarespace link (https://dolphin-bumblebee-yabl.squarespace.com/)
Password: 4321
Tools: Squarespace · Finish Layer · Figma · loveart
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Imagine turning on your TV in 1985 and discovering... CapCut.
For the CapCut Design Studio Challenge, I chose Direction C: CapCut in a Different Era.
I turned CapCut into CapCut Broadcast Network (CBN) — a fictional television network built around the same creative spirit that powers creators today.
From VHS archives and news helicopters to TV studios and broadcast graphics, I obsessed over making every detail feel like it genuinely came from 80s.
This project was an opportunity to explore how a modern creative brand could be translated into a completely different era while still preserving its core identity.
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Royal Canin - A Future Built on Trust
For this Contra × Morphic challenge, I wanted to imagine a future that’s loud, chaotic, hyper-technological… and still deeply human.
In a cyberpunk world of flying cars, neon rain, and endless holograms, one thing remains unchanged:
The care we give to those we love.
This 90+ second cinematic spec ad explores Royal Canin as a symbol of timeless quality, trusted nutrition that doesn’t need to shout to be chosen. Even in the future, authenticity and consistency still matter.
The focus wasn’t on selling a product, but on telling a story:
Quiet moments, routine, trust, and emotional continuity inside a world that never slows down.
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Winner of Contra’s #HolidayChallenge2025
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