FREITAG® · Website for an AI-native creative agency

FREITAG® is an AI-native creative agency in São Paulo and the production arm of Montag School. They make campaign images and films for fashion, beauty and sports brands.

An agency that calls itself AI-native and shows its work in a grid is only telling you what it does. FREITAG wanted a site that puts you inside the work. It also had to stay practical: easy for the team to update, and easy to send one specific project to one specific client. A portfolio you move through

There is no grid and there are no pages. The work sits on a dome around you.

Drag to look around. On a phone, the dome turns with touch.

Click a piece and the camera flies to it, the rest of the dome steps back, and the other images of the project unfold from the one you clicked.

Inside a project, switch between a filmstrip and a contact sheet. The same planes rearrange in space, with no cut between screens.

Close it and the piece goes back to the exact spot it came from.

three.js and WebGL for the dome, the planes and the camera

GLSL for the halftone shader

Canvas 2D for the entry dither

GSAP and SplitType for typography

Sanity as a bilingual headless CMS

Design and development, from concept to launch, plus ongoing updates. Live at freitag.agency since July 2026.