Websites that work for you. Book more tickets with better UX. by Dr. Rachel SeilerWebsites that work for you. Book more tickets with better UX. by Dr. Rachel Seiler

Websites that work for you. Book more tickets with better UX.

Dr. Rachel Seiler

Dr. Rachel Seiler

A celebrated city museum needed to make its dated website a thing of the past. Serving as lead strategist (Creative Director, UX strategist, and lead copywriter all in one), I brought my own deep experience with historical artifacts out of the archives for this one. I facilitated executive workshops and user journey mapping, working with the team to build an entirely new site architecture that delivered a modern virtual experience that worked for all of the museum’s diverse users — visitors, educators, researchers and donors.
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Posted Jul 14, 2025

Led the redesign of a city museum’s website, creating a modern, user-focused experience that serves visitors, educators, researchers, and donors.