Websites that work for you. Book more tickets with better UX.

Dr. Rachel

Dr. Rachel Seiler

A celebrated city museum needed to make its dated website a thing of the past. Serving as lead strategist (Creative Director, UX strategist, and lead copywriter all in one), I brought my own deep experience with historical artifacts out of the archives for this one. I facilitated executive workshops and user journey mapping, working with the team to build an entirely new site architecture that delivered a modern virtual experience that worked for all of the museum’s diverse users — visitors, educators, researchers and donors.
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Posted Jul 14, 2025

Led the redesign of a city museum’s website, creating a modern, user-focused experience that serves visitors, educators, researchers, and donors.