Under the concept “look and travel from another perspective” I worked on the conceptual branding, the design system and the first collection of illustrations.
Antonym is a new urban clothing brand created in England inspired by the value of being different, disruptive and fresh. With a modern and daring style and with the brand’s core value placed on the multiplicity of perspectives it seeks its own voice within the fashion world.
Under the concept “look and travel from another perspective” we worked on the conceptual branding, the design system and the first collection of illustrations.