As the Principal Product Designer, I went beyond traditional design tasks, shaping and executing a strategy that aligned with Webheart's business goals (name protected for privacy). I guided the design team to address user challenges while ensuring our solutions fit business needs. By conducting deep user research, I identified key pain points, which informed the development of the GenBI Dashboard and the Conversational AI Assistant. This involved coordinating efforts between designers, engineers, and product managers for smooth execution. Leading an iterative process, I incorporated ongoing feedback to refine and improve the user experience.

My work involved applying strategic thinking to align design with business objectives, turning complex data into clear, actionable insights through advanced data visualization. I also demonstrated strong leadership by fostering teamwork and clear communication across all involved teams. The result was the creation of innovative solutions, including the GenBI Dashboard and a user-friendly Conversational AI Assistant. These tools streamlined processes, saved time, and boosted user engagement, ultimately enhancing the user experience and reducing customer churn, with the potential to increase revenue.

This project simplified complex dashboards and features, balancing powerful reporting capabilities with user-friendly design. The tangible improvements in efficiency and user satisfaction demonstrated the strategic impact of thoughtful design. Our innovative AI solutions transformed the user experience, reduced time investments, and supported Webheart's business goals, showcasing the real value of effective design leadership.

Explore the project visuals to see these results in action.