Meet H.D.F. Painting (formerly Frost Painting)—a high-end, father-and-son painting company that’s been a trusted name in Concord, MA, and its surrounding towns for over 40 years. After a name change, they came to me with a clear mission: to maintain their stellar reputation and grow their business as the go-to, family-owned painting company in the area.

The goal? To help H.D.F. Painting carve out a unique space in their suburban market, one that felt high-end, professional, and approachable. They wanted to stand out from the big franchise chains and be known for their unmatched quality, craftsmanship, and years of experience.

We rolled up our sleeves and got to work, creating a brand identity that was masculine yet welcoming, polished yet personal. Since this was a family-run business, we leaned into their story, crafting educational videos & content that showcased their personality, expertise, and passion for the painting industry. This project included a website redesign, ongoing direct door marketing, vehicle decal design, ongoing digital content marketing, and ongoing search engine optimization.

Direct Door Mailer

Digital Content Marketing

I redesigned their website with one goal in mind, lead generation. I transformed their website from a brochure website to a lead generation tool. By implementing a data-driven content strategy, competitor research, optimized page structure/design, and utilizing SEO techniques ( on-page & Schema), I was able to significantly improve form completion rates, increase organic traffic by 116% and reduce bounce rate to 40%.