💧🍊 Hydr8 Vitamin C Drops

The branding concept for this project really started with the idea that Hydr8 drops are a healthy alternative and a close competitor to sugary orange juice. This idea was conveyed through the color palette, logo, packaging and imagery. Within the logo specifically, a droplet was fused into the number 8 to communicate that this was a hydrating and healthy product. As for the imagery, the use of AI was embraced to generate attractive, unique, and mouthwatering citrus photos to help viewers imagine the taste while learning about Hydr8.