Fully Planted is a plant-based living podcast that teaches its listeners how to go vegan, embrace natural household products, and live a more sustainable and healthy life. The podcast is targeted toward a fun, open audience which inspired the playful shape of the text. Through the wave of text, I was able to accentuate the word Fully to be bloated and 'full' with the U resembling both a planter pot and a shovel. The word Planted could then be seen as being 'planted' underground. The placement of the small plant sprouting was placed strategically to again, depict a pot and leave no room for confusion around the logo representing a health-conscious and sustainable company. Finally, the background was created using Midjourney.