ContentNow is paving the way in the AI and content creator space. As a company that has a wide range of interested users, we had to keep the website inviting. The purple hues are pretty standard across both social media platforms and content editing apps so we stuck to what's familiar with the audience there. The fonts were chosen as lighter, fun options in comparison to what you typically see on startup tech company sites. This was done to appeal to a younger audience. Lastly, the overall layout of the site was intentionally made simple to highlight really how easy the platform is to use and to not scare anyone off at the mention of AI tech.