Tech-Themed Wine Gift Labels for Client Appreciation

At the intersection of creativity and client appreciation, I took the lead in crafting custom wine gift labels as part of an internal sales initiative at Gale Healthcare. These labels served as a delightful touch to express gratitude to some of our larger clients across various states in the United States.

Tech-Infused Design Concept: In alignment with our identity as a SAAS tech company, the main/primary wine gift label seamlessly incorporated an iPhone lock screen aesthetic. This design choice not only reinforced our tech-savvy brand image but also added a touch of familiarity and modernity to the gift.

Humorous Twist: Injecting a bit of humor into the design, I playfully altered the typicaal iPhone instruction. The label encouraged recipients to "twist to unlock" instead of the standard "swipe to unlock." This witty nod to technology created a light-hearted and memorable connection between our brand and the recipient.

Geographically Diverse Gifting: The wine bottles adorned with these custom labels were carefully selected and sent to key clients spanning various states across the United States. The personalized reflected our appreciation for the diverse partnerships that contribute to our shared success.

This project not only showcased the fusion of creativity and technology but also emphasized our commitment to going beyond conventional gestures in expressing gratitude. The thoughtful and humor-infused wine labels stood as a testament to our appreciation for our valued clients, adding a touch of charm to the act of giving.