Front Page Triumph at Becker's Health

As the creative force behind our participation in the Becker's Health & IT Conference in Chicago, IL, I orchestrated a comprehensive design strategy that left an indelible mark on both print and digital platforms.

Strategic Front-Page Placement: The centerpiece of our presence was a meticulously designed front-page ad featured prominently in the conference booklet. This prime real estate ensured that our brand captured immediate attention from the thousands of healthcare CFOs and decision-makers in attendance. Which we didn't have to pay extra for, maintaining great client relationships sometimes gives you fun gifts in return!

Impactful Brand Messaging: The design wasn't just about aesthetics; it was a strategic communication tool. We conveyed a powerful message that resonated with the conference theme and spoke directly to the concerns and interests of healthcare leaders, leaving a lasting imprint in their minds.

Extended Reach Beyond the Event: The permanence of the conference booklet meant that our ad continued to reach and engage industry professionals even after the event concluded, contributing to sustained brand awareness.

Striking Skyscraper Designs: To complement our on-site presence, I crafted two compelling skyscraper ads for inclusion in the conference's e-newsletters. These digital assets were strategically designed to maintain visual consistency with our print ad while leveraging the unique opportunities offered by the digital medium.

Targeted Newsletter Placement: The skyscraper ads were strategically placed within the accompanied e-newsletters, ensuring that our brand message reached decision-makers directly in their inboxes. This multifaceted approach enhanced our visibility and engagement with the conference's high-profile audience.

Dynamic and Responsive: Leveraging the dynamic nature of digital advertising, the skyscraper ads were designed to be eye-catching and responsive, optimizing the viewing experience across various devices.

Together, these print and digital elements formed a cohesive and impactful presence at the Becker's Health & IT Conference. The synergy between the print ad and the skyscraper ads created a comprehensive brand narrative that resonated with healthcare CFOs and decision-makers, establishing our company as a significant player in the industry landscape.