Overview
Ad creatives are the front of your business, it attracts, engage, and educate your audience and lead them to your sales funnel. it is a big component of advertising that strengthens other components like targeting. Every social media platform are heavily visual so you will need to have a proper understanding of what kind of ad creative thrives and what does not.
In this project, you will see sample ad creatives applied with its best practices made by me. This style of ad creatives that I made is heavily graphics-based, which is just one of the many styles of ad creatives you can create (e.g., user-generated contents, which can blend in more in people's social media feed, etc.).
Images
The creative tells the audience about the business, so it'll be used in cold campaign, with Facebook and Instagram Feed as the ad placement.
A square image ad for warm, hot, and loyal audience. Showing scarcity and discount to push the audience further to buying.
Clear and simple, so it can be shown to the target audience no matter where they are in their buyer journey.
Same with the one above this, clear and simple. Most optimized for Facebook and Instagram feed.
GIFs
Quick and sudden movements to draw the audience attention. This is a great scroll-stopper in Facebook and Instagram Stories.
Informing the audience about the business accepting online orders. Uses movement to interrupt scrolling pattern.
