Local Business Facebook Ads Strategy for 2022
Kian Nathaniel Ciudad
Marketing Strategist
eCommerce Marketer
Adobe Photoshop
Facebook Analytics
Facebook Pixel
Instagram
Overview
Since more people are getting vaccinated this Q4 of 2021, we can see a rapid decline of coronavirus cases in the Philippines. The regulations are starting to loosen up, and go back to normal. This is a huge opportunity for local businesses to recover over the loss from the pandemic situation. And make the most of social media marketing since people were very accustomed in scrolling through social media, that is also because of the pandemic.
SMART Goal
Be on top of customers' minds: Acquire 2x more new customers this 2022 compared to 2021
Key Performance Indicators
Primary KPI
Number of new customers
Secondary KPI
Amount Spent
Budget
Cost per Result
Cost Per Purchase
Purchase Conversion Value
Website Conversion Rate
Impressions
Cost per Thousand Impressions
Click Through Rate (All)
Blocked Messaging Connection
Link Clicks
Quality Ranking
Landing Page Views
Messaging Conversation Started
Cost per Message
Strategy
Phase I - Ads Management
Ad Creative Production
Produce authentic User Generated Content (photos, videos, and reviews)
Behind the scenes of the business
Follow the 1-minute video ad formula
Create highly engaging photos for creative testing
30-day Ad/Funnel System Validation
Use the existing sales process of the business, then amplify it with Facebook and Instagram Ads
Increase Average Order Value
Price-limit testing
Upselling
Cross-selling
Phase II - Email Follow up Strategy
Follow up System
Email Sequence
Abandon Appointment Sequence
Discount Sequence
Post Purchase Sequence
Existing Customer Sequence
Phase III - Scaling
If the system is profitable after 30 days, we evaluate our KPIs and plan our scaling strategy
Vertical Scaling
Horizontal Scaling
