Ecommerce Facebook Ads Full Funnel Strategy
Kian Nathaniel Ciudad
Marketing Strategist
eCommerce Marketer
Adobe Photoshop
Facebook Analytics
Facebook Pixel
Instagram
Overview
With a validated product, achieving an average ROAS of 3 using Facebook in the last six months, a single product ecommerce personal care brand wants to have an average ROAS of 5 for the next three months. Their website has an average conversion rate of 5.83% and a total of 7,328 5-star reviews.
SMART Goal
Achieve an average ROAS of 5 in the next three months from a single product using Facebook ads.
Key Performance Indicators
Primary KPI
ROAS
Secondary KPI
Amount Spent
Budget
Purchases
Cost Per Purchase
Purchase Conversion Value
Website Conversion Rate
Impressions
Cost per Thousand Impressions
Click Through Rate (All)
Outbound CTR
Link Clicks
Cost per Click
Landing Page Views
Add to Cart
Checkout Initiated
Strategy
Phase I - Ads Management
Ad Creative Production
Produce as much User Generated Content as possible
Follow the 1-minute video ad formula
Create highly engaging photos for creative testing
30-day Ad/Funnel System Validation
Set up a full funnel system that should be profitable and scalable after 30 days. This will be the basis for the next 60 days after it.
Full Funnel System
Increase Average Order Value
Price limit testing
Upselling
Cross-selling
Phase II - Email Follow up Strategy
Follow up System
Setting a follow up system makes the brand be on top of the mind of the target audience.
Lead Generation and Email Marketing System
Email Sequence
Abandon Cart Sequence
Discount Sequence
Post Purchase Sequence
Repeat Buyer Sequence
Phase III - Scaling
If the system is profitable after 30 days, we evaluate our KPIs and plan our scaling strategy
Vertical Scaling
Horizontal Scaling
