NCTA: Connecting America
Aluko Studio
Art Director
Presentation Designer
Video Editor
Adobe InDesign
Adobe Premiere Pro
Figma
Digital Management
NCTA - The Internet & Television Association
NCTA (National Cable & Television Association) is the consortium representing 90% of America's cable companies. They wanted to showcase the impact that broadband was having across North America. Over the course of a year I worked on a number of projects from the brand itself to a few campaigns.
BRAND
Style Guide
The brand had evolved over the years from bubbly and vibrant to a bit more toned down and utilitarian so they wanted the collateral to reflect that starting with their style guide.
Presentation
This treatment was transferred over to a presentation template in an effort to have consistent but accessible design company wide.
TRUSTED PARTNER
The Trusted Partner campaign is a lobby to organizations and the government to rely on NCTA and its member companies to upgrade and advance the nation's telecom infrastructure. Leave Behind & Banner Ads were created to spread the message.
Leave Behind
Banners
CONNECTING RURAL AMERICA
This campaign focused on the impact NCTA was having on communities and organizations that relied on broadband reaching distant parts of the country.
MidCo
Camp Cole
CABLE INDUSTRY IMPACT
Stats Redesign
Stats showcasing how much the cable industry has helped Americans, expanded infrastructure and boosted the economy, redesigned to match the brand refresh.
