NCTA: Connecting America by Aluko Studio

NCTA: Connecting America

Aluko Studio

Art Director

Presentation Designer

Video Editor

Adobe InDesign

Adobe Premiere Pro

Figma

NCTA (National Cable & Television Association) is the consortium representing 90% of America's cable companies. They wanted to showcase the impact that broadband was having across North America. Over the course of a year I worked on a number of projects from the brand itself to a few campaigns.

BRAND

Style Guide

The brand had evolved over the years from bubbly and vibrant to a bit more toned down and utilitarian so they wanted the collateral to reflect that starting with their style guide.

Presentation

This treatment was transferred over to a presentation template in an effort to have consistent but accessible design company wide.

TRUSTED PARTNER

The Trusted Partner campaign is a lobby to organizations and the government to rely on NCTA and its member companies to upgrade and advance the nation's telecom infrastructure. Leave Behind & Banner Ads were created to spread the message.

Leave Behind

Banners

CONNECTING RURAL AMERICA

This campaign focused on the impact NCTA was having on communities and organizations that relied on broadband reaching distant parts of the country.

MidCo

Camp Cole

CABLE INDUSTRY IMPACT

Stats Redesign

Stats showcasing how much the cable industry has helped Americans, expanded infrastructure and boosted the economy, redesigned to match the brand refresh.

Like this project

NCTA is the consortium representing 90% of America's cable companies. I Worked with DMI to showcase the impact their broadband was having across North America.

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