User Acquisition and App Growth for TheLifeMerit
Amrita Singh
Wellness & Mental Wellbeing | App Growth | User Acquisition
I worked on the digital growth and user acquisition efforts for TheLifeMerit, a wellness and mental wellbeing platform, with a focus on increasing app visibility, driving new downloads, and improving the overall user acquisition journey.
The work combined App Store Optimization (ASO), app listing improvements, keyword targeting, paid user acquisition, audience targeting, and conversion optimization to attract relevant users and encourage app adoption.
Key Results
1,200 first-time downloads
154 redownloads
6,865 impressions
1,480 product page views
6.58% conversion rate
$990+ in proceeds
310 paying users
548 in-app purchases
What I Worked On
App Store Optimization (ASO)
Improved app-store visibility and listing presentation
Worked on relevant keyword targeting
Optimized the app’s positioning around wellness, mental wellbeing, lifestyle, and self-development
Improved the journey from app discovery to product-page engagement and download
Focused on making the app’s value proposition clearer to potential users
User Acquisition
Supported campaigns designed to drive app downloads and acquire new users
Evaluated audience targeting and campaign performance
Monitored acquisition metrics to identify opportunities for optimization
Focused on reaching audiences relevant to the wellness and mental wellbeing category
Analyzed performance across impressions, product-page visits, downloads, and conversion
Conversion & Monetization
Analyzed product-page engagement and download performance
Monitored paying-user acquisition and in-app purchase activity
Evaluated the relationship between visibility, product-page visits, downloads, and monetization
Used campaign and acquisition data to identify opportunities to improve the user journey
Business Impact
The growth and optimization efforts contributed to approximately 1,200 first-time downloads, helping TheLifeMerit expand its user base within the wellness and mental wellbeing category.
The campaign also generated 154 redownloads, 1,480 product-page views, and a 6.58% conversion rate, demonstrating improved movement from app discovery toward installation.
On the monetization side, the app generated approximately 310 paying users and 548 in-app purchases, with $990+ in proceeds, showing the potential to move users beyond initial acquisition toward paid engagement.
Industry
Wellness | Mental Wellbeing | Lifestyle | Meditation | Self-Development
Core Focus
App User Acquisition • ASO • Paid Advertising • Audience Targeting • Conversion Optimization • App Growth
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Posted Sep 13, 2026
Executed user acquisition and ASO for wellness app growth.
