Heritage Sound Music Festival Brand Identity Revamp

The Heritage Sound Music Festival(HSMF) is a vibrant four-day celebration of South Asian and cross-cultural music held annually in Brampton, Ontario. Now in its ninth year, the festival brings together diverse genres and languages — from Punjabi Pop to Hip Hop and Sufi — to create an immersive musical journey. The refreshed brand identity features a dynamic, colourful logo built from playful shapes that capture the festival’s energy and spirit of cultural fusion. Expressive typography and a bold visual system extend across print and digital touch points, including posters, banners, and merchandise. This new identity invites audiences to feel the excitement of HSMF before they even step into the festival grounds, while honouring its roots and setting the stage for its evolving future.

Worked with Broklin as part of BROKLIN.