Protoqual

Protoqual is revolutionizing the way medical practices track and improve patient experience (PX). Their all-in-one platform allows healthcare organizations to deliver bite-sized, 3-minute training modules to staff, aligned with areas of improvement identified in patient surveys. The result? Streamlined, low-cost PX management that doesn’t interfere with busy staff schedules.

The Protoqual team brought us on board to address a variety of needs, from branding, to UX design, to marketing strategy. The key to our continued success has been establishing a long-term relationship and integrating ourselves into their team, allowing us to deeply understand their industry and needs. Communicating through weekly product and tech calls, as well as our shared Slack channel, we continue to take Protoqual to the next level.

So far, we’ve accomplished the following with our partners at Protoqual:

Establish consistent, elegant new branding to build trust in customers and help Protoqual stand out from competitors

Designed and launched a new marketing website that showcases the product while being flexible and scalable for the future of the company

Worked hand-in-hand with the product and tech teams at Protoqual to elevate user experience on the platform and design future features

Created a Design System to ensure consistent application of the brand across the product, web, and marketing teams

Built a customized marketing strategy that includes a system for generating leads and a database of highly qualified potential clients