Designing an Identity to Fight Hunger and Reduce Waste

This project is part of a conceptual series, where I envision brand identities and design work for fictional nonprofit organizations and social impact businesses. My goal here is to freely explore creative ideas while sharpening my skills with the same level of quality, problem-solving, and passion I provide my clients.

Introducing Good Basket, a nonprofit organization committed to reducing hunger and food waste within local communities. For this project, I challenged myself to develop a comprehensive visual brand identity from scratch with the creation of several deliverables highlighting Good Basket’s mission of feeding communities, reducing food waste, and fostering local partnerships. I aimed to show how a unified, thoughtful approach to design can amplify a nonprofit’s message and impact.