Logo Design Simplicity Amongst Mental Health Complexity

PsychTrac is a technology solution for mental health care providers that improves coordination and communication between caregivers and patients. I was brought on board to develop the visual brand identity system of logo design, color palette, and typography. Our aim? To create a welcoming identity amidst the complexity of mental healthcare.

Through the brand discovery and design process, we developed an inviting identity that communicates simplicity for what is typically a very complex process for health care providers. The end result is a visual identity that resonates with both caregivers and patients, embodying PsychTrac's commitment to seamless mental healthcare.