There's a revolution taking place in the way businesses communicate with clients through the power of social media marketing. People spend over 5 billion minutes interacting with each other via social media each week. It is a gigantic forum for sharing information, advice experiences or just for keeping in touch.

The #1 way a company can be successful with social media marketing.

If Facebook were a country, it would be the fifth most populated in the world. Two out of every three online users use social media. It is growing three times faster than overall internet usage.

Social media marketing (SEM) is using social media networks to promote a business's products and services. These social networks include;

Facebook

Twitter

Instagram

Tiktok

YouTube

Snapchat

A few years ago, if a business wanted to get some publicity they'd have an article in the local paper, TV and radio. But that's changing fundamentally. Companies can now communicate directly with customers using social media. We're buying fewer newspapers, listening to less radio and spending more time on social media networks.

If that's where people are, then that's where businesses have to be in order to communicate and market effectively. YouTube for instance, is simply a channel for watching videos, but it's much more than that. More than 1 billion videos are viewed on YouTube every day. People comment on videos, share links and information via the platform. On top of that, it's also a social networking site.

Conclusion

The only way a company can be successful with social media marketing is using these social media platforms to comunicate with customers and market their products effectively.