Sesterce - First-Class European AI Cloud Provider
Enzo Romera
📝 Note: this case study is still in progress, some information might be missing.
🌈 INTRODUCTION
✦ About
Sesterce is a leading European AI cloud provider that enables companies to access high-performance GPU infrastructure for AI model training, inference and data preparation. The platform offers everything from individual GPU instances to bare metal dedicated clusters, making advanced AI capabilities accessible to organizations of all sizes.
✦ Goal
Establish Sesterce as the premier AI infrastructure provider in Europe through a complete brand refresh and platform overhaul. The project aimed to create a cohesive digital ecosystem that would effectively communicate Sesterce's technical capabilities while maintaining an approachable and modern aesthetic.
✦ Challenges
Conveying complex technical information in an accessible way
Creating a unified brand identity across multiple touchpoints
Designing intuitive interfaces for both technical and non-technical users
Balancing performance with user experience in the cloud platform
Maintaining brand consistency across marketing materials
✦ Timeline
📖 1 week for brand identity development
|---- Created new visual language and brand guidelines
|---- Developed comprehensive color system and typography
|---- Designed new visual assets
🎨 2 weeks for website and platform design
|---- Designed new marketing website architecture
|---- Designed new GPU cloud platform flows and interfaces
|---- Created and tested prototypes with Figma and Svelte
🛠️ 2 weeks for implementation and marketing
|---- Helped building the marketing website
|---- Helped developing the cloud platform frontend
|---- Created marketing content and animations
|---- Developed internal productivity tools
🔥 WORK
✦ Brand Identity
A complete visual overhaul that positions Sesterce as a cutting-edge technology leader while maintaining approachability. The new identity system emphasizes technical precision through typography and geometric elements while using dynamic gradients to represent the transformative power of AI.
✦ New GPU Cloud Platform
A streamlined interface that reduces GPU deployment time from 15+ minutes to under 3 minutes. This redesign brings a well-needed fresh look while focusing on simplifying complex technical workflows through intuitive navigation and smart defaults - letting users launch, manage and access GPU instances effortlessly.
✦ Marketing Website
A high-performance website that clearly communicates Sesterce's value proposition through engaging animations and clear information hierarchy. The site effectively guides visitors from initial interest to platform adoption.
✦ Internal Tools
A suite of custom-built applications including an email signature generator built with Svelte, streamlining internal processes and maintaining brand consistency across all communications.
📚 RESOURCES
✦ Website
The main marketing website showcasing Sesterce's services and capabilities.
✦ Platform
The new GPU cloud platform (still under development)
Hi there 😇 I'm Enzo, a Product Design Engineer leading an innovative design and development studio. With over 7 years of experience crafting digital solutions, I'm passionate about pushing the boundaries of what's possible in design and technology.
🌈 Book a free 15 minutes discovery call to explore how we can bring your vision to life at https://cal.com/ozenui/intro
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Posted Jul 19, 2025
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