UX Case Study: Yummy _ A food delivery app design

Rihal Na

0

User Researcher

UX Designer

UI Designer

Figma

Timeline
2 months
Role
User Research
UI/UX Design

Overview

​The food delivery industry has seen tremendous growth in recent years, and it is expected to continue in the future. With the increasing demand for food delivery services, the need for an efficient and user-friendly food delivery app has become more important than ever. This project aims to design a food delivery app that simplifies the ordering process for users and provides them with a seamless experience.

The problem

​One of the main challenges users face when using food delivery apps is the complexity of the ordering process. Often, users have to go through multiple steps before they can place an order, which can be frustrating and time-consuming

The goal

Design a food delivery app that provides its users with a straightforward, easy, and fast way to order food online

The Design Process:

Discover phase:

Defining the problem:

I started with Competitive Analysis by searching for food delivery apps testing them, reading reviews, and identifying Key Features
I conducted user interviews with potential users who order Food online
Created the user surveys, to determine our target audience and to gain a basic understanding of our users

user interviews:

target audience characteristic :

Age 18_62
people who order food from restaurants at least once a week for example workers, elderly people who can't cook by themselves, students, people with disabilities
include participants with disabilities

Interview goals:

I want to understand the experience of users during the process of ordering food from a delivery food app
I want to understand the challenges people face when they order food online and the pain points
I want to understand how ordering food could help improve the quality of their life
I want to understand what the users expect from a food delivery app

Interview questions:

How many times do users order food online
when you do what are your motivations for doing so
describe your experience using one of the food delivery apps
What challenges do you face in the ordering process! how does that make you feel
what can we learn from the steps users take to order food online

Pain Points:

Define Phase​

User Journey map:

Value Proposition:

Advanced search ( Filters, categories, favorites)
option to add the dish to favorite
Recommendation
Delivery details
live order track
option to cancel the order
Language options

Ideation Phase:

I created User flows to align design decisions with user's behaviors

User flow

Design Phase :

Paper wireframes:

Digital wireframes :

Mood Board :

The Final Designs :

Explore the Flavorful World :

Yummy's intelligent algorithms analyze your preferences and past orders, delighting you with personalized recommendations

A Seamless Ordering Process:

With a sleek and intuitive interface, you'll be able to navigate through the app effortlessly and find your desired dishes within seconds, Save your favorite restaurants and dishes and track your order history

Speedy and Secure Checkout :

With Yummy, placing an order is as quick as a flick of a finger. The streamlined checkout process lets you customize your orders effortlessly, choose your preferred payment option, and track your delivery in real-time.

Conclusion :

The main learnings highlight the significance of convenience, seamless user experience, timely delivery, personalization, transparent payments, and responsive support. By incorporating these key learnings into the design of a food delivery app, we can design an app that marries simplicity with speed, And addresses the user's pain points head-on. It's not just about delivering food; it's about delivering an elevated lifestyle – one where every meal is a celebration of convenience and flavor.
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Designing A delivery app to optimize user experience, streamline food ordering, and boost customer satisfaction

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User Researcher

UX Designer

UI Designer

Figma

Rihal Na

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