Aurelia Jewels: E_Commerce Website design
Rihal Na
Web Designer
UX Designer
UI Designer
Role: Timeline:
User research 1 Month
UI/UX Design
Project Scope :
Aurelia Jewels is a company that sells women’s jewelry, The items are sold online only, and they want to create a website that sells the company's products
The problem :
Users who want to purchase an item from an e-commerce website need to easily find and get the item in the cart without any problems
The goal :
The primary goal was to craft a website that reflected the elegance and sophistication of Aurelia Jewels' products. The site needed to showcase the product range effectively, and offer seamless navigation, A consistent use of the brand color, grey, was to be maintained throughout the website. And more importantly, deliver its users an easy, personalized, engaging shopping experience
The Design Process:
Discover Phase :
Defining the problem:
I started with Competitive Analysis by searching for e-commerce websites testing them and identifying Key Features
I conducted user interviews with potential users
Create and post User Surveys online
user interviews:
target audience characteristic :
people who shop online from e-commerce websites
Include participants from different genders
include participants with disabilities
Interview goals:
I want to understand the experience of users during the process of shopping online
I want to understand the challenges people face when they purchase a certain item from an e-commerce website
I want to understand how shopping online could help improve the quality of their life
I want to understand what the users expect from an e-commerce website
Interview questions:
How often do you shop online
When you do what are your motivations for doing so
Describe your experience using one of the e-commerce websites
What challenges do you face? How does that make you feel
main learning:
Value Proposition:
The ability to search and filter products
Order tracking: Customers can view the status of their order and track the shipping
Recommended items
Best sellers list
Customer service
Add items to favorites
Shop more than one item at a time
different payment method
Ideation Phase :
I created a Site map to understand the IA which forms the basis for the app.
Site Map
The Branding :
In the process of designing the Aurelia Jewels e-commerce website, a comprehensive branding strategy was developed to establish a cohesive and memorable brand identity.
The vision board's essence guided the selection of imagery and visual elements throughout the website
A comprehensive sticker sheet was created to establish design guidelines that would be consistently applied across the website.
Design Phase :
Digital wireframes:
Mockups :
Landing Page:
The landing page serves as the virtual storefront, leaving a lasting impression on visitors. To achieve this, the following design elements were implemented:
A large, high-resolution image showcasing a stunning jewelry piece, immediately captures attention.
Minimalistic and elegant typography in shades of grey, maintaining brand consistency.
A prominent call-to-action (CTA) button encourages visitors to explore the product offerings.
Products Page:
The products page is the heart of the website, requiring an organized and visually appealing layout
Ordering Process:
The ordering process is a critical component of the Aurelia Jewels e-commerce website, ensuring a seamless and satisfying experience for customers from product discovery to purchase completion
Conclusion :
The UI/UX design for Aurelia Jewels has achieved its primary goal of creating an elegant and sophisticated online platform for its jewelry collection. I focused on showcasing products effectively, ensuring seamless navigation, and maintaining a consistent brand color palette.
