User research                                          1 Month

UI/UX Design

Aurelia Jewels is a company that sells women’s jewelry, The items are sold online only, and they want to create a website that sells the company's products​

Users who want to purchase an item from an e-commerce website need to easily find and get the item in the cart without any problems

The primary goal was to craft a website that reflected the elegance and sophistication of Aurelia Jewels' products. The site needed to showcase the product range effectively, and offer seamless navigation, A consistent use of the brand color, grey, was to be maintained throughout the website. And more importantly, deliver its users an easy, personalized, engaging shopping experience

I started with Competitive Analysis by searching for e-commerce websites testing them and identifying Key Features

I conducted user interviews with potential users

Create and post User Surveys online

people who shop online from e-commerce websites

Include participants from different genders

include participants with disabilities

I want to understand the experience of users during the process of shopping online

I want to understand the challenges people face when they purchase a certain item from an e-commerce website

I want to understand how shopping online could help improve the quality of their life

I want to understand what the users expect from an e-commerce website

How often do you shop online

When you do what are your motivations for doing so

Describe your experience using one of the e-commerce websites

What challenges do you face? How does that make you feel

The ability to search and filter products

Order tracking: Customers can view the status of their order and track the shipping

Recommended items

Best sellers list

Customer service

Add items to favorites

Shop more than one item at a time

different payment method

I created a Site map to understand the IA which forms the basis for the app.

In the process of designing the Aurelia Jewels e-commerce website, a comprehensive branding strategy was developed to establish a cohesive and memorable brand identity.​

The vision board's essence guided the selection of imagery and visual elements throughout the ​website

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A comprehensive sticker sheet was created to establish design guidelines that would be consistently applied across the website.

The landing page serves as the virtual storefront, leaving a lasting impression on visitors. To achieve this, the following design elements were implemented:

A large, high-resolution image showcasing a stunning jewelry piece, immediately captures attention.

Minimalistic and elegant typography in shades of grey, maintaining brand consistency.

A prominent call-to-action (CTA) button encourages visitors to explore the product offerings.

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The products page is the heart of the website, requiring an organized and visually appealing layout

The ordering process is a critical component of the Aurelia Jewels e-commerce website, ensuring a seamless and satisfying experience for customers from product discovery to purchase completion​

The UI/UX design for Aurelia Jewels has achieved its primary goal of creating an elegant and sophisticated online platform for its jewelry collection. I focused on showcasing products effectively, ensuring seamless navigation, and maintaining a consistent brand color palette.