Solēns Artisan: Building a Personal Creative Brand
Berlian Nabila
Solēns Artisan: Building a Personal Creative Brand
Project Summary
Solēns Artisan is a creative brand and digital showcase, founded to embody multidimensional visual storytelling through refined art direction. The primary objective: to establish an elevated, consistent, and recognizable visual identity rooted in conceptual art and modern design.
Creative Objective
To architect a cohesive visual language for Solēns Artisan that merges contemporary minimalism, conceptual depth, and strategic brand clarity across all touchpoints, positioning the brand for both creative influence and collaborative opportunities.
Brand Vision & Strategy
Developed a focused visual system anchored by:
Monochromatic palette with deep blue accents to underscore calm, precision, and creative intelligence
Editorial serif typography and modular grids for timeless sophistication
Negative space and reduced forms to emphasize clarity and conceptual structure
Articulated a brand voice and visual narrative aligned with industry standards for high-end creative portfolios, ensuring appeal to design-conscious audiences and clients
Key Visual Solutions & Implementation
Flagship Digital Painting:
Strategically positioned as the central brand element, reflecting introspective exploration and creative depth.
Motion Art Series:
Directed a set of short, looped animations to convey movement, transformation, and compositional coherence, demonstrating proficiency in contemporary visual content creation.
Minimalist Poster Campaign:
Designed a series of campaign and showcase visuals leveraging abstraction and balance, advancing the perception of Solēns Artisan as a leader in conceptual branding.
Strategic Deliverables
Complete style guide: palette, type, and compositional systems
Moodboard for internal consistency and potential team onboarding
Captioned visuals, each with a clear rationale supporting the larger brand framework
Implementation guidelines for digital assets (portfolio, social, presentations)
Outcome & Value
Established Solēns Artisan as a visually distinctive, premium brand recognized for conceptual quality and strategic clarity
Set new standards for cohesive personal branding in the creative industry, with a portfolio that demonstrates advanced art direction, curation, and storytelling
Provided a template for scalable brand evolution, collaborative projects, and multi-platform content expansion
Role: Art Director & Visual Strategist
Tools: Adobe Photoshop, Illustrator, After Effects
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Posted Nov 23, 2025
Solēns Artisan portfolio featuring refined art direction and minimalist visual branding.
