Many wellness brands promise calm,
Rosebeth Anyiam
Many wellness brands promise calm, balance, and self-care.
But when you look at their branding, it tells a completely different story.
Too much noise.
Too many competing elements.
No clear feeling.
People don't connect with wellness brands because of a logo.
They connect with how the brand makes them feel.
For this concept, I explored a visual identity for a wellness brand called Mora.
A softer color palette, refined typography, and simple brand applications designed to create a sense of calm before a customer even interacts with the product.
Because every touchpoint matters.
So if you're building a wellness brand, ask yourself
Does your visual identity reflect the feeling you want customers to associate with your business?
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Posted Jun 9, 2026
Many wellness brands promise calm, balance, and self-care. But when you look at their branding, it tells a completely different story. Too much noise. Too ma...
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