Built tightly themed, non-branded ad
Amelia McDonald
Built tightly themed, non-branded ad groups around solution-focused keywords and refined them through ongoing negative-keyword reviews, paired with clear, benefit-led copy. The campaign hit a 15.18% CTR and a 20% conversion rate — with zero reliance on brand recognition.
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Posted Jul 25, 2026
Built tightly themed, non-branded ad groups around solution-focused keywords and refined them through ongoing negative-keyword reviews, paired with clear, be...
