This B2B client's account was

This B2B client's account was too broad for its £6.66 daily budget, with no landing pages and not enough data to work from. A 60-day Dynamic Search Ads test surfaced the two highest-intent product categories, which I rebuilt around as tightly focused, long-tail ad groups each matched to its own landing page. Result: 3 high-value leads, each worth £500k–£1M, within 30 days.