Kynd Activewear Brand

Grace Shellie

Brand Designer
Fashion Designer
Packaging Designer
Adobe Illustrator
Microsoft Excel
Creating thoughtful pieces that encourage thoughtful movement towards a healthy lifestyle.
— Branding Design — Clothing Design — Clothing Development — Production Management — Packaging Design — QA and Fitting — Fabric and Factory Sourcing
Kynd Society is a Melbourne based active and leisurewear brand with a strong drive to create a positive impact within it’s community and the world around it. Leading with ‘Kyndness’, the brand works to develop products that are not only performance and comfort focused but are created sustainably, ethically and directly with the community.
Kynd Society stands in a new space within the active space. Sitting away from typical aggressive gym brands but not floating too far into a boho yoga space. Essential pieces to help everyday people achieve their goals. We designed ranges that give customers exactly what they need whilst planning production to reduce waste, use sustainable fabrics and work with ethical manufacturers.
After years of working together, Kynd Society has grown from a mens only brand with unreliable factories and faulty bulk production runs, to a thriving brand with regular product drops, made sustainably with trusted makers for a dedicated community. The future is strong for Kynd Society. With upcoming collections featuring antimicrobial fabrics, recycled fabrics and entering into huge wholesale marketplaces.

2022

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