Client: InfraLytiks (infralytiks.com) — a data analytics and automation company: machine learning and AI over complex multi-spectral, multi-dimensional data — HD imagery, 3D models, orthomosaics, thermal, LiDAR — collected by satellite, aircraft, drone or handheld.

Live: infralytiks.com

A company like InfraLytiks has a communication problem baked into its excellence: the science is genuinely hard, the buyers are industrial (infrastructure inspection, engineering, surveying), and the offering spans three products, a pilot network and a services arm. A site that leads with the algorithms loses the operations manager; one that leads with stock drone photos loses the engineer who signs off. The brief was to make a deep-tech company legible in one scroll — for both readers at once.

A hero that shows the business model. An animated point-cloud landscape — literally the company's raw material — with the data sources (drone, sensor rigs, vision systems) pinned onto it. "We collect, analyze and visualize your data" over a visual that is collected, analyzed, visualized data.

A product family with its own architecture. Three offerings — InfraVIEU (the web-based analytics and visualization platform), LiDAR NOW (a universal mobile LiDAR processing algorithm that replaces expensive correction hardware), and InfraDRONE (the cross-platform app connecting drone pilots and clients) — each presented with its own wordmark cut from the same type system as the parent brand, so the family reads as one company, not three startups sharing a page.

Capability told as a decision aid. The "when to utilize" section answers the buyer's actual question — is this for me? — in six concrete cases (large repetitive datasets, image-based inspection, volume analysis on hard-to-reach sites, beyond-visual-spectrum analytics), instead of listing technologies.

Login where users live. The platforms have real users, so the product cards carry LOGIN next to LEARN MORE, and the app cards state their platforms (Google Play, App Store, Web) up front.