NeptuneFish Streaming Visual Identity

Building a complete visual identity for a personal Twitch channel from scratch, and evolving it through 3 full redesigns over time. Every asset needed to feel cohesive, reflect the NeptuneFish brand, and work within the technical constraints of live streaming (OBS scenes, transparency, readability at small sizes).

This is a self-directed project: I'm both the designer and the end user, which means every decision was tested in real broadcast conditions.

The current iteration is the third complete redesign of the streaming kit. It includes screens, overlays, and a custom PNGTuber avatar.

Custom emotes for the NeptuneFish channel, designed to work at Twitch's required sizes (28px, 56px, 112px).

The NeptuneFish streaming identity is built around two logo marks:

The avatar went through 4 iterations, each reflecting a shift in style, confidence, and technical skill.

Primary platform: Twitch. After Twitch changed creator policies, I ran a year-long experiment streaming on YouTube. The experience gave me direct comparison between both ecosystems: YouTube demands more planning and fights an aggressive CRT algorithm, while Twitch offers more modularity and comfort for live content. Returned to Twitch with a clearer understanding of what each platform requires visually and structurally.

All graphic assets designed in Krita and Inkscape. Stream setup and scene composition in OBS. Video editing and motion work in Premiere Pro, After Effects, and DaVinci Resolve (transitioning to Kdenlive and Natron on Linux).