Melotime | Illustration & Art Direction

Client: Nutriventia, India

Work done at Small Town Folk, India

Visualisation and Illustration for a motion graphic video for a B2B brand that educates the benefits of a product called Melotime (the chemical that induces sleep)

The brief was to come up with a short video that explained the benefits of the product, the different forms in which it can be produced, and the comparison with other melatonin products. 

The video was set to be displayed at different international nutraceutical conferences held around the world.  

The visualisation and camera panning was done by me and my motion graphic design partner. With the help of references, I started to sketch a rough storyboard using the script.

Using the already existing colour palette of Melotime, the illustration was digitized on Illustrator. As the film is not released yet to the public, I am unable to share the final video here.