Christmas GIF | Art Direction & Illustration

Client: TATA Wealth, India

Services: Art Direction, Visualisation and Illustration

TATA Wealth is a financial and investment service provider in India for the higher income bracket. It is a subsidiary of TATA Capital. The client required a Christmas Wishing GIF for their customers. The overall message, look and feel of the video must follow the brand guidelines. 

This was my first commercial illustration project. I decided to incorporate my style in this assignment.

The idea for this video was to capture the spirit of Christmas tied up with the values of the company. The concept was to show growth in wealth. We wanted to create a scenario to convey to the customers to count on TATA Wealth to grow their wealth.

I decided to implement my style while abiding by the brand language of TATA Wealth. The characteristics of the style are uneven body anatomy which has a fluid feel to it. The Santa in the video represents TATA Wealth. The Christmas jewels arranged in ascending order represent growth. The Santa leaping each jewel describes him growing the customer's wealth.  

​My role in this project was to design and art direct the frames. The motion graphic designer worked on the animation.

Final Christmas GIF for the customers of TATA Wealth