Kind Life Movement | Visual Identity & Brochure Design

Client: Student Project

Services: Visual Identity and Brochure Design

The brief was part of a student project to create a visual identity for an already existing brand.

To design a brochure and expand the visual identity of the brand Kind Life Movement's annual conference. The design has to connect with the audience who are liberal thinkers, appreciate contemporary design and have curious mindsets.

This project helped me expand my horizon in using different art instruments for the illustrations. For this particular project, I went ahead with alcohol and permanent markers with thick nips to create organic elements that visually represents the brand.

The brochure design was the first rollout of the visual identity. A simple tri-fold brochure was designed that opened into a full blown poster that the customers can use as a decoration in their room.

In an annual conference, brands give away goodie bags as complementary. For the expansion of the visual identity, I came up with rollouts that one would receive in a goodie bag such as notebooks, pins, badges and snacks. Using the illustration as a key visual identity, I created all the rollouts.