Verified Express Logistics Brand Identity Design
Emmanuel Udeme
Project Brief: Verified Express Logistics (VEL) Brand Identity
Client: Verified Express Logistics (VEL)
Objective:
Creating a strong and professional visual identity for Verified Express Logistics that reflects trust, speed, and reliability in the logistics sector.
Scope:
Design a logo with different formats suitable for various backgrounds (dark, light, and colored).
Apply the brand identity across different materials including:
Staff uniforms (polo shirts)
Employee ID cards
Branded tote bags
Packaging tape
Delivery vehicles (vans, tuk-tuks)
Outdoor advertising (billboard)
Design Elements:
A monogram-style logo using the initials "VEL"
Full logo with company name: Verified Express Logistics
Modern sans-serif fonts
Color scheme: navy blue, electric blue, black, and white
Goal:
Build a consistent and recognizable brand image across all company assets and touchpoints.
Brand Overview
Mission and Vision Statement
Brand Values
Logo Variations
Color and Typography
Letter head and complimentary card
Logo Mockups
Billboard Mockup
Stationeries mockup
Social media design Samples
Identity Cards, back and front
T-shirt Mockup
Pressed embossed logo mockup
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Posted May 19, 2025
Developed a brand identity for Verified Express Logistics.
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Timeline
Mar 19, 2025 - May 30, 2025
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