The direction you've landed on

The direction you've landed on is strong — the tension between the italic serif warmth of pulp and the cold-tracked precision of AÇAÍ CO is exactly right for a brand sitting between clean-eating and convenience. The gold-on-aubergine combination reads premium without effort.

Two things worth flagging before production lock: first, the sub-mark currently reads "ACAI CO" in the reference mockups — the brief correctly identifies that AÇAÍ CO with authentic diacritics is non-negotiable, and I'll ensure ç and í are correctly specified in every file and supplier-ready format. Second, the italic serif needs a single committed font decision — I'd recommend Cormorant Italic (available via Google Fonts, zero licensing cost, excellent diacritic support) as the wordmark, paired with Neue Haas Grotesk or Inter Light for the sub-mark and tagline.

My deliverable covers everything in scope: locked lockup files in all formats, five applied mockups including the full shopfront facade at correct dimensions, color system with HEX/RGB/CMYK/Pantone, and a clean 8-page brand guide ready to hand directly to your packaging supplier and signwriter.

Timeline: 7 days from brief confirmation. Two rounds of revisions included.